Have you noticed a trend in filmmakers making a trailer…?

August 7, 2011 by cindy  
Filed under Mail Bag

Q: Have you noticed a trend in filmmakers making a trailer for their film as a tool to raise money?

Paul C., Minnesota (via the Film Method mail bag)

Go Minnesota!  (OK, now that I’ve gotten that out of the way)

I’m not sure “trend” is the right word, but yes, I have met many filmmakers who find this a viable option for raising money.  With technology being so much more readily available, making trailers or promo videos for a specific project is a great way to show your vision to your investors.  Before this technology boom, people made short films as “calling cards” to show investors and consumers what they were capable of doing.  Now, if you don’t have a short film of the same genre that you’ve already shot or there is something visually specific you want to get across to your investors, shooting a promo video or a trailer is a great way to make sure the investor understands what you can do as well as the specific look and feel of the project you are raising money for.  As I’ve stated above, raising money is one (if not thee) most challenging parts of making a film and if you can stack the deck in your favor and make it so that your project stands out, then by all means go for it!


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