Q: How do you entice/pitch to sponsors/product placements for your film?

August 10, 2011 by cindy  
Filed under Mail Bag

Q: How do you entice/pitch to sponsors/product placements for your film?

Andy G., – Philadelphia PA

You ask.

I know, I know, you’re saying “Jenna, don’t be an ass, I’m being serious here.”  But, the truth of the matter is that most people never even get to this part.  They psych themselves out.  So, the most important thing anyone making a film can remember is that it never hurts to ask.  Now that we’ve gotten that out of the way…the things you need to know before you ask.  You need to know their product, you need to know their audience and you need to know what you are going to do with the product as well as what your project brings to their table.  If you are making a film about sex-crazed college kids, you probably don’t want to approach Johnson and Johnson given that their entire ad campaign and company revolves around family.  Be intelligent and most importantly, approach the situation with the attitude of, “how can we benefit you?”  They’ll appreciate you thinking of their benefit and you’ll appreciate it when they let you use their product.  One last thing to remember… ask BEFORE you shoot.  If you put the product in the movie and then you go to them and ask permission, they know that they’ve got you up against a wall.  They can demand all sorts of things and you will then have to give them what they want or cut around/blur the product in every frame you’ve used it in the movie and that can get very expensive.

Comments

One Comment on "Q: How do you entice/pitch to sponsors/product placements for your film?"

  1. Steve on Wed, 24th Aug 2011 7:26 pm 

    Hey Jenna!

    Along those same lines. If someone wanted to “ask” for the one of these placements, is there a middle man to talk to? …The company directly? If the company, what department? etc.

    Is that too many questions? :D

    S

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