Episode Eighty-Eight: Selling Your Film
Many people have lofty dreams of making their own film “masterpiece”. It’s a nobel pursuit to throw caution to the wind, forget all the naysayers, and make your movie the way you want to do it. That is of course unless you have investors that are expecting to be paid back. Join us as we talk to ex-sales agent and founder of The Film Collaborative, Orly Ravid, to hear about her experience that led her to create this fabulous organization whose tag line is “Filmmakers First”.
Orly Ravid- Founder of The Film Collaborative (TFC)
Orly is a 12-year industry veteran whose experience in film ranges from festival programming to acquisitions & domestic licensing and distribution, as well as business affairs, foreign sales, and digital distribution. In 1998, Orly joined veteran boutique foreign sales company Amazing Movies & Highland Crest Pictures and launched the company’s Art House domestic distribution label.
Orly then joined Maxmedia, producers of Chen Kaige’s Cannes Selection Emperor and the Assassin and the Miramax/Dimension release The Others starring Nicole Kidman. At Maxmedia Ravid worked in production and development and created FilmFixx, the company’s domestic distribution arm that launched with the highly controversial film Baise Moi. Orly subsequently consulted for various independent distributors and filmmakers under her own label, Ravid Film Consulting. In 2004 Orly launched Wolfe Releasing’s foreign sales, theatrical, and digital distribution arms and handled its acquisitions and business affairs.
In 2010 Orly founded The Film Collaborative (TFC), the first non-profit organization devoted to the distribution-education and the distribution of art house and documentary cinema. The Film Collaborative since its launch has worked with over 100 filmmakers. It has consulted on distribution for films such as Sundance Winners GasLand and Contracorriente (Undertow), Revenge of the Electric Car (Tribeca), SXSW Winner Weekend, to name just a few. TFC specializes in splitting rights and helping filmmakers navigate digital distribution, and it created the first ever Digital Distribution Guide (TM) utilized by filmmakers and industry alike. TFC was commissioned to write a report on the topic for uniFRANCE to help its sales agents to navigate new media and has advised Sundance on its new “artists services” digital distribution initiative. TFC is releasing a book about distribution entitled Selling Your Film Without Selling Your Soul that will be available in multiple digital formats and in paperback as of September 19, 2011.
From 2007 -2009 Orly served as VP of Acquisitions and Distribution of publicly traded Berlin-based Senator Entertainment. Orly regularly moderates or speaks on panels at Sundance and other film festivals regarding new technology and digital distribution. Orly served as a Programming Associate for documentaries at the Sundance Film Festival and as Programming Consultant for Palm Springs International. Orly has served on the Board of Directors of Outfest Los Angeles Film Festival. Orly earned a B.A in English Literature and Film Studies at Columbia University and graduated with honors.
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