Episode Ninety: Connecting With an Audience

October 26, 2011 by cindy  
Filed under episodes

One of the most important things to consider as you’re making your movie is how you’re going to connect with an audience. Whether it be a niche subject or a broader family film, you must know who your audience is and how you will find them. Jon Reiss of Think Outside the Box Office joins us to share his pearls of wisdom on the topic.

Jon Reiss- Producer/Author

Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed filmmaker whose experience releasing his most recent documentary feature, Bomb It with a hybrid strategy was the inspiration for writing Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era, the first step-by-step guide for filmmakers to distribute and market their films.  In that book he created the concept of the Producer of Marketing and Distribution (PMD) in order create a new crew member who would be in charge of a film’s audience engagement and release.

As a consultant, Reiss is unique as one of the only filmmakers who works with other filmmakers throughout the world helping them devise strategies to release their films.  Reiss has worked with IFP, the Sundance Institute, Screen Australia, Film Independent, Creative Scotland, The South Australian Film Corporation and numerous film schools and festivals to devise ways to educate and help independent filmmakers in the new economic landscape.  He has conducted over a dozen TOTBO Workshops over three continents in the last year and is the year round distribution and marketing mentor at the IFP Filmmaker Labs. He also teaches at the Film Directing Program at Cal Arts.

Reiss is working on two more book projects: the first is devoted to the PMD, the second book takes the structure of distribution and marketing outlined in TOTBO and applies it to all the art forms. Reiss is also a regular contributor to Indiewire, Tribeca Future of Film, Sundance Artists Services, Hope for Film and other publications.

For more information go to: www.jonreiss.com

FB: www.facebook.com/reiss.jon

Twitter: www.twitter.com/Jon_Reiss

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Episode Eighty-Eight: Selling Your Film

October 12, 2011 by cindy  
Filed under episodes

Many people have lofty dreams of making their own film “masterpiece”. It’s a nobel pursuit to throw caution to the wind, forget all the naysayers, and make your movie the way you want to do it. That is of course unless you have investors that are expecting to be paid back. Join us as we talk to ex-sales agent and founder of The Film Collaborative, Orly Ravid, to hear about her experience that led her to create this fabulous organization whose tag line is “Filmmakers First”.

Orly Ravid- Founder of The Film Collaborative (TFC)

Orly is a 12-year industry veteran whose experience in film ranges from festival programming to acquisitions &  domestic licensing and distribution, as well as business affairs, foreign sales, and digital distribution. In 1998, Orly joined veteran boutique foreign sales company Amazing Movies & Highland Crest Pictures and launched the company’s Art House domestic distribution label.

Orly then joined Maxmedia, producers of Chen Kaige’s Cannes Selection Emperor and the Assassin and the Miramax/Dimension release The Others starring Nicole Kidman. At Maxmedia Ravid worked in production and development and created FilmFixx, the company’s domestic distribution arm that launched with the highly controversial film Baise Moi. Orly subsequently consulted for various independent distributors and filmmakers under her own label, Ravid Film Consulting. In 2004 Orly launched Wolfe Releasing’s foreign sales, theatrical, and digital distribution arms and handled its acquisitions and business affairs.

In 2010 Orly founded The Film Collaborative (TFC), the first non-profit organization devoted to the distribution-education and the distribution of art house and documentary cinema. The Film Collaborative since its launch has worked with over 100 filmmakers.  It has consulted on distribution for films such as Sundance Winners GasLand and Contracorriente (Undertow), Revenge of the Electric Car (Tribeca), SXSW Winner Weekend, to name just a few.  TFC specializes in splitting rights and helping filmmakers navigate digital distribution, and it created the first ever Digital Distribution Guide (TM) utilized by filmmakers and industry alike.  TFC was commissioned to write a report on the topic for uniFRANCE to help its sales agents to navigate new media and has advised Sundance on its new “artists services” digital distribution initiative. TFC is releasing a book about distribution entitled Selling Your Film Without Selling Your Soul that will be available in multiple digital formats and in paperback as of September 19, 2011.

From 2007 -2009 Orly served as VP of Acquisitions and Distribution of publicly traded Berlin-based Senator Entertainment. Orly regularly moderates or speaks on panels at Sundance and other film festivals regarding new technology and digital distribution. Orly served as a Programming Associate for documentaries at the Sundance Film Festival and as Programming Consultant for Palm Springs International. Orly has served on the Board of Directors of Outfest Los Angeles Film Festival. Orly earned a B.A in English Literature and Film Studies at Columbia University and graduated with honors.

The Film Collaborative Website

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