Many people have lofty dreams of making their own film “masterpiece”. It’s a nobel pursuit to throw caution to the wind, forget all the naysayers, and make your movie the way you want to do it. That is of course unless you have investors that are expecting to be paid back. Join us as we talk to ex-sales agent and founder of The Film Collaborative, Orly Ravid, to hear about her experience that led her to create this fabulous organization whose tag line is “Filmmakers First”.
Orly Ravid- Founder of The Film Collaborative (TFC)
Orly is a 12-year industry veteran whose experience in film ranges from festival programming to acquisitions & domestic licensing and distribution, as well as business affairs, foreign sales, and digital distribution. In 1998, Orly joined veteran boutique foreign sales company Amazing Movies & Highland Crest Pictures and launched the company’s Art House domestic distribution label.
Orly then joined Maxmedia, producers of Chen Kaige’s Cannes Selection Emperor and the Assassin and the Miramax/Dimension release The Others starring Nicole Kidman. At Maxmedia Ravid worked in production and development and created FilmFixx, the company’s domestic distribution arm that launched with the highly controversial film Baise Moi. Orly subsequently consulted for various independent distributors and filmmakers under her own label, Ravid Film Consulting. In 2004 Orly launched Wolfe Releasing’s foreign sales, theatrical, and digital distribution arms and handled its acquisitions and business affairs.
In 2010 Orly founded The Film Collaborative (TFC), the first non-profit organization devoted to the distribution-education and the distribution of art house and documentary cinema. The Film Collaborative since its launch has worked with over 100 filmmakers. It has consulted on distribution for films such as Sundance Winners GasLand and Contracorriente (Undertow), Revenge of the Electric Car (Tribeca), SXSW Winner Weekend, to name just a few. TFC specializes in splitting rights and helping filmmakers navigate digital distribution, and it created the first ever Digital Distribution Guide (TM) utilized by filmmakers and industry alike. TFC was commissioned to write a report on the topic for uniFRANCE to help its sales agents to navigate new media and has advised Sundance on its new “artists services” digital distribution initiative. TFC is releasing a book about distribution entitled Selling Your Film Without Selling Your Soul that will be available in multiple digital formats and in paperback as of September 19, 2011.
From 2007 -2009 Orly served as VP of Acquisitions and Distribution of publicly traded Berlin-based Senator Entertainment. Orly regularly moderates or speaks on panels at Sundance and other film festivals regarding new technology and digital distribution. Orly served as a Programming Associate for documentaries at the Sundance Film Festival and as Programming Consultant for Palm Springs International. Orly has served on the Board of Directors of Outfest Los Angeles Film Festival. Orly earned a B.A in English Literature and Film Studies at Columbia University and graduated with honors.
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Q: Film Method has provided me with a lot of great advice over the past few months. I’m gearing up to shoot my first short since film school, and I will say that I think you’d be proud of the pre-production efforts thus far. My big stumbling block at this point is what to do with my short (or anything independent I do in the near future). I want to make my film accessible online to an audience. I have no delusions about making hundreds of cents on this film, but I’m looking for some resources where I could educate myself to the avenues of online marketing and distribution. It seems like every company (createspace, itunes, etc) has a product or platform, but no one can tell me how to decide between them.
Thanks for providing the service that is Film Method.
Pete DAlessandro via Film Method Mailbag
Thank you for your kind words. I am really glad that you are doing so much pre-production. Congratulations on finishing film school and continuing on after. As for distributing your short film after it’s done, there are several avenues.
There is always the film festival route. Which, it doesn’t sound like the route you’re going in but it might be a good idea to at least try to get it into a couple of local film festivals that you can attend. I say this mostly because you are going to miss out on a networking opportunity if you have a finished film that will by pass any public screenings. Just something to thing about.
As for internet distribution, I have always worked with Indie Flix and had a great experience with them. They are able to help navigate the Amazon, iTunes, digital platform world much more efficiently than I could alone. There are several companies that are like Indie Flix and I am sure they are great, I have just always worked with them.
What I have learned from distributing films online is that you should not choose between them, you should try to get your film on as many of them as possible. The reason is that some of your customers will prefer iTunes while others prefer Amazon so there is no harm in putting your film up on both. I hope that this makes sense. I think you may be beating your head up against a wall for no reason. The more people that see your film the better and because it’s a short, you don’t have to worry as much about a strategic online distribution schedule.
Film Method has done several episodes on distribution that you might want to listen to and we have also had the pleasure of working with Filmmaking Stuff (Jason Brubaker), Think Outside the Box Office (Jon Reiss), and The Film Collaborative (Orly Ravid). These are all companies that you should take a look at as they all provide educational opportunities with their services.
I wish you the best of luck on your project and know that it will find the distribution outlet that is right for it.
Thanks for writing in and for listening.